Software Development Company in Australia
OGSS Technologies Pty LtdOGSS Technologies Pty LtdOGSS Technologies Pty Ltd
+61 434612345
hello@ogsstechnologies.com.au
Glen Waverley, VIC 3150
OGSS Technologies Pty LtdOGSS Technologies Pty LtdOGSS Technologies Pty Ltd

Online Reputation Management Software

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O G S S Technologies is a Top #1 ORM services Agency We believe that together with our customers we can improve the comfort of many people. We use our competencies and experience to create software which has a real impact on the present and the future with Top #1 Software Company.

Top #1 Software Development Company Dubai-based international offshore software development and services provider with a presence in over 9 countries spread across four continents, supported by over 5000+ people from over 35 nationalities.

O G S S Technologies is a top private limited custom software development company, formed in early 2006 by the current CEO, Murali Sampath. O G S S Technologies is coming under OGHO Group of companies, and the OGHO group of companies include diversified subsidiaries as well as joint venture companies.

Our Software development company is to advise clients on how to use software to meet their business objectives or to solve business problems.

Our mission is to help customers top #1 software development to achieve their business objectives by providing innovative, best-in-class consulting, IT solutions and software development. We function as a IT partner to business, offering a consulting – plan – implementation approach with an integrated portfolio of technology software development that encompass the entire Enterprise value chain.

Top #1 ORM services Agency

Top #1 ORM services Agency

Top #1 ORM services Agency

Top #1 ORM services Agency

Top #1 ORM services Agency

Top #1 ORM services Agency

Online Reputation Management

The most trusted name in reputation management : OGSS Technologies Pty Ltd

We believe everyone deserves the right to be represented fairly and accurately online; we pioneered the online reputation management space and continue to lead the field.

Providing you with a first class service, we are experienced in dealing with global high profile individuals on a personal or business level. Our services will achieve the best possible results restoring your reputation and protecting it in the future.

Although it might be tempting to stay out of the search engines altogether, the last thing your customers or investors want is to see no results for your name and position at all. The ReputationDefender team will work with you to curate a proactive strategy, protecting you from future negative articles and the devastating impact this can have.

Only a decade ago, things like PR and reputation management seemed like matters of concern for big businesses and celebrity personas. And it seemed like smaller brands had little to care about; their brand perception was a one-way alley with customers having little room for feedback.

After all, they could just choose to ignore the business’s products and services, but their perception had little impact. But we are now living in an era of an active audience, one where people express their opinions about brands and services on several platforms online all the time.

online-reputation-management-software-development-company-australia

To avoid any potential issues, here is an extensive guide on Online Reputation Management for businesses of any size and industry to help digital marketing professionals discover effective ways to manage their brand’s online reputation.

Paid Media for Online Reputation Management

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Paid media implies all online content that requires payment to feature your brand (website, services, etc.). It involves channels like Google Ads, social media ads, sponsored posts, or promotions by influencers.

This aspect of ORM is fairly straightforward — you have full control over your own placements. You have to carefully check, though, if any of your competitors are advertising “against” your brand.

However, most paid media platforms have strict guidelines against such practices, and a single complaint can resolve this negative sentiment implication.

Earned Media

Earned media embraces the coverage that your brand receives from external platforms free of charge. They include:

  • External articles,
  • Press coverage
  • Blogs and Vlogs
  •  Forums

Some industry-specific third-party listings (Glassdoor, Capterra, Trustpilot would all fall into this category).

Google My Business would also count as earned media as customers leave reviews for your business without you controlling it. Earned media should be a focus for all businesses; these sources help create a positive outlook and create trust with online visitors.

Owned Media

Owned media largely relates to your website and blog — the properties that are under your full control. So, if you work on improving the ranking of the pages that are of utmost importance to your brand’s reputation and perception, you are on the right track. Although your online reputation management job gets easier when you deal with online spaces you control, don’t forget that you have to establish an all-encompassing ORM process. As Google’s Danny Sullivan has put it when talking about Google, “We’re not a truth engine. We can give you information, but we can’t tell you the truth of a thing.” Basically, he implies that Google will showcase whatever is the highest-ranking page for your branded search. So, popularity matters, and not the inherent truth. Thus, you should focus on all the channels your brand gets mentioned on and try to manage your reputations across all of them.

Brand Monitoring

Clearly, there is a way to conduct some quick audit of your brand reputation manually:

Just open up an incognito window and enter your brand name into Google search.

Take a good look at the sites that appear on the very first page.

Identify what Google My Business-related features come up on that page and evaluate your presence there: ratings, comments, reviews, user-generated photos, etc.

Separate the websites into the ones you control and the ones you have limited power over. With your social media accounts, they are highly manageable; with third-part listings, you can reach out to site owners and add/remove misleading bits.

With a critical news piece, you can reach out to the author and try to talk to him about his dissatisfaction or convince them that they have got a wrong perception of your company or product.

Read through the reviews on these sites and try to understand the general sentiment; this is an important step for further prioritization over the platforms that require the most urgent attention.