Software Development Company in Australia
OGSS Technologies Pty LtdOGSS Technologies Pty LtdOGSS Technologies Pty Ltd
+61 434612345
Glen Waverley, VIC 3150
OGSS Technologies Pty LtdOGSS Technologies Pty LtdOGSS Technologies Pty Ltd

Content Marketing

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O G S S Technologies is a OGSS Technologies is a good Content Marketing company in australia. Take an expert opinion about your digital strategy. Let our creative strategists help you! We believe that together with our customers we can improve the comfort of many people. We use our competencies and experience to create software which has a real impact on the present and the future with Top #1 Software Company.

Top #1 Software Development Company Dubai-based international offshore software development and services provider with a presence in over 9 countries spread across four continents, supported by over 5000+ people from over 35 nationalities.

O G S S Technologies is a top private limited custom software development company, formed in early 2006 by the current CEO, Murali Sampath. O G S S Technologies is coming under OGHO Group of companies, and the OGHO group of companies include diversified subsidiaries as well as joint venture companies.

Our Software development company is to advise clients on how to use software to meet their business objectives or to solve business problems.

Our mission is to help customers top #1 software development to achieve their business objectives by providing innovative, best-in-class consulting, IT solutions and software development. We function as a IT partner to business, offering a consulting – plan – implementation approach with an integrated portfolio of technology software development that encompass the entire Enterprise value chain.

Content Marketing company in australia

Content Marketing company in australia

Content Marketing

Content Marketing

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience and, ultimately, to drive profitable customer action.

Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. It is often used by businesses in order to:

  •     Attract attention and generate lead
  •     Expand their customer base
  •     Generate or increase online sales
  •     Increase brand awareness or credibility
  •     Engage an online community of users.

Content marketing attracts prospects and transforms prospects into customers by creating and sharing valuable free content.

Why is content marketing important?

Content marketing is much more than creating, distributing and sharing content in order to grab the attention of the audiences, generate leads, improve branding, and other marketing goals you can serve with content marketing.

Today, outbound marketing strategies (or anything that interrupts your audience members) aren’t as effective for reaching audience members and converting leads as they once were. Content marketing has become a popular way for businesses to combat this issue. In addition to expanding your reach, content marketing helps your business:

  • Educate your leads and prospects about the products and services you offer
  • Boost conversions
  • Build relationships between your customers and business
  • Connect with your audience to show them how your products and services solve their challenges
  • Create a sense of community around your brand

Types of Content Marketing

There are many types of content marketing your business may decide to leverage. Below are some of the most popular options.

Website / Landing Page / Blogging
Press Releases / Forum / Article / Documents
Infographics / Images / Software Screenshots
Videos / Podcasting /
Online Discussion / Webinar Marketing
Social Media / Paid Ad Content Marketing
The Benefits of Content Marketing


In this competitive B2B marketing landscape, businesses make substantial investments in building content marketing programs. Consistent, high-quality, and engaging content impacts audience decision-making more than any other technique. So, we know the content you create has to be consistent. However, why is content marketing beneficial in the first place? Here are the top benefits of content marketing:

Increases visibility of your brand and product
Provides value with no strings attached
Positions your business as an expert in your business
Creates loyalty and trust, with all your current customers and prospects
Generates traffic to your website to improve lead generation
Develops lasting relationships with your clients
Improves brand awareness and recognition
Helps you to create authority and credibility
Helps your client move through the purchase decision more quickly
Opens a channel of communication through social shares and comments

Blog Post

Nowadays, a blog is a regularly updated website or web page, and can either be used for personal use or to fulfill a business need. Business blogging is a marketing tactic that uses blogging to get your business more online visibility.

What is a blog used for?

  • To help your company rank on search engines.
  • To share information about a given topic and become an expert in an  industry.
  • To attract visitors to your site, and turn those visitors into leads.
  • To cultivate an online community and engage with an audience.

Blog Post SEO Tips

Focus on 1–2 long-tail keywords that match the intent of your target reader
Create evergreen content.
Optimize your images with image alt text.
Use URL structures that help your visitors.
Optimize your meta description, and use all the space.
Use topic clusters.
Include your 1–2 keywords in specific parts of your post.
Make sure your blog is mobile-friendly and responsive.
Don't use too many similar topic tags.
Use Google's Search Console.
Link internally when possible.
Repurpose or update your current content and remove outdated content.